Prince Eric's loyal dog, Max, has arrived in the form of an adorable Loungefly collection! Ariel, King Triton's youngest daughter, dreams of living on land. During one of her visits to the surface, which are forbidden by her father, she falls in love with a human prince. Hoping to win his heart, Ariel makes a deal with the cunning Sea Witch to become human for three days, unaware that it's all part of Ursula's evil plan to overthrow Triton and rule the seas. On her journey, Ariel meets Max, a jovial Old English Sheepdog who adores her at first sight. Disney dog lovers, this one's for you! Max comes to life as a mini backpack, taking on her adorable shape. Embroidered, appliqué, printed, and embossed details are featured on what can be seen of his hoof-covered face, making it look like he really could come to life at any moment. His paw is even made of faux fur, including his detachable tail! On the back, an adorable scene of Max dancing with Eric is sure to win your heart. Product Features: Detachable tail Plush faux fur Faux leather Adjustable straps Appliques and embroidery Printed details